June 26, 2007

Atlanta Hawks New Uniforms: Not Another Blue Jersey

I saw in CNN the story that the Atlanta Hawks will have a re-branding for the 2007-2008 season. The new logo and uniforms are inspired by the 1958 St. Louis Hawks and 1968 Atlanta Hawks versions.

While the new look is very contemporary, I can't help but shudder at the thought of another team going for a color scheme dominated by the color blue. I mean how may teams have a blue-based motif (alternate jerseys are included)? Let's enumerate: New Jersey Nets, New York Knicks, Philadelphia 76ers, Cleveland Cavaliers, Detroit Pistons, Indiana Pacers, Atlanta Hawks, Charlotte Bobcats, Orlando Magic, Dallas Mavericks, Memphis Grizzlies, Golden State Warriors, Los Angeles Clippers, Denver Nuggets, Utah Jazz.

That's 16 teams! That number represents 53.33% of teams have the color blue as a jersey. That's the freaking majority.

If you ask me, the league needs more red-based and green-based colors. The NBA should rename itself to the National Blue Association.

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